Concept Transformation
Client
Hudson's Bay Company
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Project Type
Brand Transformation and Launch
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Location
3 Winnipeg Retail Locations
Project Overview
A national retail concept transformation that reimagined the Home Outfitters brand into the new Hudson’s Bay Home store format, launched through a high-impact, multi-location grand opening in Winnipeg as a pilot market.
Scope of Work
Service model strategy and development
Training framework, process design, and execution
Cross-functional collaboration with Operations, Merchants and Finance Department
Corporate PR and Marketing alignment for launch amplification
Brand partner engagement and training coordination
On-site leadership across multiple store locations
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How I Lead the Project
I served as a core member of the strategic task force guiding the transformation of Hudson’s Bay Home, partnering with senior leaders across Operations, Merchandising, Marketing, PR, and key brand partners.
I bridged strategy and execution by shaping the service model, leading service training, and aligning internal teams and 30+ brand partners around a unified customer experience standard.
On-site, I provided hands-on leadership across three flagship Winnipeg locations, supporting live training, real-time execution, and a successful shift to an elevated, full-service retail experience.
Impact & Why It Matters
The pilot delivered a 20%+ sales increase within six months, validating the service and experience model and driving approval for 10 additional location rollouts.
The transition from self-serve to full-service retail elevated customer engagement while a scalable training framework strengthened team capability and enabled consistent execution across future markets.